Rogen Studio

Fashion Color Report – Spring 2012

admin — Wed, 21 Mar 2012 07:35:40 +0000

For spring 2012 designers are inspired by diverse influences, showcasing a range of styles and lifestyles — from free and playful to light and breezy, and contemporary classics. Colors likewise reflect these differing moods, encapsulating vivid brights, soft muted tones and fun-loving pastels. “Consumers look to spring for renewed energy, optimism and the promise of a brighter day,” said Leatrice Eiseman, executive director of the Pantone Color Institute®.

“They have learned how color can help them alter a mood, while providing the vitality and enthusiasm that enables them to experiment with new looks and color combinations.”

Provocative Tangerine Tango, an enticing juicy orange, is a vivacious and appealing refresher to enliven anyone’s outlook this spring. Providing a jolt of energy, Solar Power radiates warmth and cheer.

FancifulBellflower, a distinct ornamental purple, exudes uniqueness and creativity. Scintillating and sexy, Cabaret is a sensual and intense rosy-red — an excellent choice for summer clothing and cosmetics.

Sodalite Blue, a classic maritime hue, brings order and calmness to mind. Like an anchor to a ship, this dependable shade works with every color in the palette. Cockatoo, a tactile blue-green, is sure to make your spirits soar. This unusual hue adds a whimsical touch to the paletteand will make a statement this spring.

Margarita, a piquant yellow-green, lifts spirits with its refreshing and stimulating glow. Reminiscent of a blossoming garden on an early spring morning, fragrant Sweet Lilac evokes the fresh scents of summer. This delicate pinkish lilac adds a touch of romance to any wardrobe.

Natural, versatile neutrals add practicality to this season’s brights. Driftwood, an adaptable blend of beige and gray with a slightly weathered feel, and Starfish, a perfect warm summer neutral, complement all colors featured in this season’s top 10.

For an ultra-bold look this spring, try mixing Bellflowerwith Tangerine Tango and Cabaret. Combine Margarita with Sweet Lilac and Cockatoo for a subtle alternative, or Margarita with Sweet Lilac and Driftwood for a more practical variation. Solar Power is best juxtaposed with
Sodalite Blue, and for a safer bet, add a natural neutral like Starfish to the mix.

For over 18 years, Pantone, the global authority on color, has surveyed the designers of New York Fashion Week and beyond to bring you the season’s most important color trends. This report previews the most prominent hues for spring 2012.

Solar Backpacks

admin — Thu, 18 Aug 2011 13:02:30 +0000

Solar Panel Backpack

Solar Energy charges cell phones, smart devices, PDA and iPhones and ipods.

Environmentally friendly

Solar Energy is clean, renewable and sustainable, helping to protect our environment.
It does not pollute our air, therefore Solar Energy does not contribute to global warming, acid rain or smog.

Independent/ semi-independent

Solar Energy can be utilized to offset utility-supplied energy consumption. It does not only reduce your electricity usage, but will also continue to supply you with electricity in the event of loss of battery on your devices.
A Solar Panel will operate entirely independently, not requiring a connection to a power outlet.
The use of Solar Energy reduces our dependence on foreign and/or centralized sources of energy.

Low/ no maintenance

Solar Energy panel systems are virtually maintenance free and will last for decades.

There are no recurring costs.

They operate independently and have no moving parts,

Saves you money

After the purchase of your solar panel backpack, the energy from the sun is practically FREE.
The recovery/ payback period for this investment can be very short depending on how frequently you use it.
It will save you money on your electricity.
The savings are immediate and for many years to come.

Pricing

Manufacturers suggest retail price (MSRP): $129.95 – $159.95

Features

Technology allows the solar panel to charge iPhones, iPods, PDAs, cell phones and most small electronic devices.
Adapters included: iPhone/ iPod, mini-USB, Samsung, LG, Nokia, Motorola
Charges all iPhones, iPods, PDAs and cell phones in approximately 2-4 hours
Bags are made with heavy-duty stitching and high denier polyester
Contains multiple exterior and interior pockets
Supports notebooks up to 15 inches
Fully padded back panel and extra thick shoulder straps
Waist belt adjustment

Specifications

Solar Panel:

Polycrystalline solar panels
3.5″ x 5″ panel

Battery Pack:

Lithium-Polymer battery
Max voltage: 5.8V
Max current: 500MA
Battery capacity: 1500MAH
Charging time from solar panel: 12hrs – 16hrs
Charging time from AC: 4hrs – 5hrs
Charging time from output to devise: 3hrs – 4hrs

solarpower@rogenstudio.com

Sweet Towels

admin — Mon, 15 Aug 2011 23:44:47 +0000

Our “Sweet Towels” collection Cupcake Towel favors are a treat your guests or receiver will clearly enjoy. These Towel cake favors are practical and useful and most of all they are truly unique. Treat your guests to what is sure to be one of the hottest favors this year from Rogen Studio collections exclusive “Sweet Towels” towel cake favors. Each cleverly designed favor is packaged to resemble a delicious cup cake, candy, dessert or roll cake in a uniquely packaged that is actually a useful 100% cotton hand towel. Each towel is topped off with a faux cherry or strawberry or organza ribbon. Can be private labeled with a nice vinyl 4 color process sticker for promotional use or custom embroidered / screen print directly on to the towel.

Suggested uses:

•    Corporate promotions
•    School Spirit promotions
•    Wedding favor or baby shower promotions
•    Women’s and children’s footwear and clothing promotion
•    Health and beauty aid promotions
•    Cosmetic and fragrance industry promotions
•    Beverage & bar Promotions
•    Swimwear, beach, and sun care product

For more information and wholesale pricing, please email us at sweettowels@rogenstudio.com

Electro Sound Activated Tee’s

admin — Wed, 30 Mar 2011 01:13:39 +0000

Sound activated LE (Light-emitting diode (LED) based display) Panel shirts that flashes to any sound or the beat of music with built in sound sensitivity controllers. Small concealed battery pack (2-AAA batteries) which last’s up to 30-45 hours. Great for clubs, merchandising or any promotional use!

Download the PDF here for more info…

Plush Animal Hats

admin — Wed, 30 Mar 2011 01:13:14 +0000

Hot and trendy high quality short hair plush! They are fun, warm, soft and comfortable. They keep your head, ears, cheeks and neck against the cold. Sizing: one size fits most (adults and kids)

Download the PDF here for more info…

How to Start a Clothing Line?

admin — Thu, 27 Jan 2011 03:30:56 +0000

Below are a few things you can do to get your clothing line started successfully.

How do you start a clothing line? Well, there really isn’t a simple answer. Know that starting a clothing line is a special business model. It takes a lot more than just registering your business as a D.B.A., INC or LLC and opening up a bank account. In this article, we will go over some of the major points.

Let’s start with the name of your clothing line.

Start with a simple outline as a guide to your business plan. Choose a name that best represents you now and where you would like to go in the future with your clothing line. Next, do a search trademark search for your name at www.uspto.gov . If it is available – register it with the United States Trademark Office (about $325). Your brand name and company name can (and should) be different. Your company name, for example, can be your initials or a variation of your own name, while the name of the collection (the clothing line) can be something more creative and representative of the style you’re going for.

Thereafter, get your website domain name for your clothing line. Web sites names are going super fast so get your today’s for as little as $10. Brainstorm a lot of different logos, but narrow it down to one and make sure you are completely sure about the one you choose. Make sure your website is professional and presents your line in the best light. Provide contact information, in case stores or other merchants want to get in touch with you. If you want to give people the ability to buy clothing from your website, you’ll need to set up a shopping cart and merchant account so you can accept credit card payments.

How much money does it cost to start a clothing line?

Capital: The answer to this question is different for everyone but key is to be realistic. First you should make your business plan and determine how much money you need to get your line off the ground (it will include operations and payroll expenses, design expenses, sales/marketing expenses, consulting expenses, registration and license expenses (such as copyrights, trademarks, garment registration, business/reseller licenses), show/showroom expenses, warehousing, fulfillment/distribution and intangibles. Coming up with the capital to launch your clothing line can be tricky depending on intangible business. Credit cards, bank, SBA loans, investors. partners or family are all good places to start for funding.

Design your line?

Now you should be thinking about what type of clothes you want to make first. This is the Fun part. Do you want to start with men’s or women’s T-shirts, jeans, couture etc. Keep your scope limited at first until you build a name for yourself. Get all of your fashion sketches and ideas together and figure out which ones you want to produce first. Show them to friends, family and industry experts and see which ones people like the most. Next you can use your sketches to give to a seamstress or screen printer with a vertical operation who can make your designs for you. Find manufacturers or look for local contractors like screen-printers to print your garments.

Ask whoever is producing your line whether there are any restrictions, such as if they can’t print certain colors. If you are designing a t-shirt line, get the following information from the t-shirt printer: size specifications (specs) of the design (how big it can be), the type of shirt you want to print on, and the weight/quality of the fabric (e.g. choose thinner, less expensive fabric for summer clothing lines).

Detail is everything. When you do your sketches, create a layout that shows every detail clearly and uses the proper terminology–if you don’t know what the terminology is, find a photo and show it to the manufacturer and ask what they call it.”Learn the lingo” and be prepared to properly identify the fabric you wish to use by weight (yield), content, and construction.

Collections are usually designed by season. Most department stores buy at least two seasons in advance, while smaller stores buy 1-2 seasons ahead. You’ll need to time your design, production, and delivery accordingly.

Promote your line.

As a clothing line owner, you have to think about how to brand your line. It is important that you give consumers and store owners a reason why they should choose to support your line. Make sure you stand out. Being different and unique is a good thing in the fashion industry.

Write a press release, send it to local newspapers and magazines. Purchase ads in papers and on websites that people in your target audience read. Sponsor events that cater to your target audience. Get a celebrity endorsement (or get the most popular person you know to wear your stuff–give it to them for free). Establish relationships with websites and blogs that can bring attention to your brand and site. Use yourself as a walking billboard. Wear your own fashions and ask people’s opinions and record them; this will also aid you in designing a product people will like. Take every suggestion a person has to offer; it’s like having your own marketing and design team and it doesn’t cost you a thing. Starting out, money is going to be tight, so take advantage of every opportunity you can.

Where can I sell my clothing?

First think about putting your line in local stores. Make appointments with the store to go in and show the buyer your line. After getting your line in stores locally and learning how things work you can then move on to thinking about national distribution. (Consignments are becoming more common in the marketplace. It allows the stores to carry your line without much obligation. If you have the luxury of making the goods and offering consignment…..go for it especially if it’s a store with lots of traffic). Also build a local selling network by selling your items to any and everyone you know. People will see them wearing it and ask how they can order. Make sure you offer deals if people buy more than one. Once you have a network and followers that loves your clothes you can always sell them your new releases. Make sure you maintain a contact list of all of your customers.

Take orders. Sell at festivals, markets, and to everyone you know. Get appointments with local stores and convince them to carry your line. Offer your clothing on the Internet. Print a catalog and mail it to clothing stores and potential customers. You can also go to a fashion trade show (e.g. the MAGIC Fashion Trade Show held in Las Vegas in the US, Europe’s Bread and Butter fashion trade show) and market week held in cities such as Dallas, Chicago, Los Angeles and New York.

For more information contact Rogen Studio, Inc.

Artist for Hire…

admin — Thu, 27 Jan 2011 03:30:10 +0000

Since 1997, Rogen Studio, Inc. has placed thousands of original art, recreation and modification unto various types of apparel and fabric medium. With a client list almost as diverse as the art itself, we work with developing our client’s ideas into tangible products.

We offer limitless styles of creative artwork, from contemporary, abstracts, tattoo, retro and many more. Let Rogen Studio, Inc. assists you with your concepts and designs, allowing us to stay involved and committed at every step of your process.

Rapper T Pain at MYX

admin — Thu, 27 Jan 2011 03:28:31 +0000

Tina Kim (Rogen Studio Executive) with renown rap artist T-Pain chopping it up before his debut on Stage in front of his die hard music fans.

Rogen Studio co-sponsored along with Comcast for the year’s most celebrated event at the MyX Mash concert on May 22nd, 2010 at the Bill Graham Civic Auditorium in San Francisco. Starring T-Pain, Bruno Mars, the Brown Eyed Girls, and MYX.TV.

All Over Print

admin — Thu, 06 Jan 2011 01:23:20 +0000

Everywhere you look and every store you walk into today depicts that the All Over Prints are in! They are stylish and sought after in the Hollywood and Fighting Arena scenes. These types of print have everyone by awe….even experienced screen printers in the manufacturing industry.

The designs can get very intricate with an extensive amount of foil and rhinestones (www.rogenstudio.com/rhinestones) Some of these designs can even look like paintings. The print can spread over an area of the collar, sleeves, seams of the shirts, and even the very bottom of the tee. You can find these shirts influenced by every brand name in the market.

Many aspiring fashion designers are creating the all-over print tees because they are in popular demand. Print and trade brokers, designers and garment manufacturers are turning to screen printers to get the look they want at an affordable price. Unfortunately, many have been disappointed by their search. Many customers are turned away or told that their designs cannot be printed with this method.

Customers may scratch their head at this dilemma, but the answer is simple. It’s not that printers don’t want the business; it’s just that they have boundaries that cannot be broken. The t-shirt boundaries include fabric, print size, and over the seam limitations. An average screen printer cannot stray from their boundaries.

The true definition of all-over printing is a process that is printed over the seams, jumbo or large formatted and using inks that allow the fabrics to be printed with water based soft inks. The type of printers that print over the seams are called ‘Premium Printers’. These type of printers allow you to create the all-over designs you see in magazines and trendy stores throughout Melrose and Hollywood.

Get your million dollar look with a print concept that will step your design into the next level.

Rhinestones

admin — Thu, 06 Jan 2011 01:21:00 +0000

Rhinestones are everywhere and they are here to stay. Swarovski rhinestones are the finest, most luminescent, sparkle you can get your hands on… other than diamonds, emeralds, rubies, and sapphires. Who wouldn’t want to feel like they’re wearing a thousand carats of precious gems for a fraction of the price?

Swarovski crystal rhinestones let you add glitz, glamour and pizzazz to every inch of your life. Swarovski rhinestone flip flops are hot and a summer season staple. Be economical and make them yourself – they’re easy as pie! One rhinestone buckle makes an impact but add dozens of rhinestones to makes a splash!

Celebrities and designers are using Swarovski rhinestones to stand out from the crowd. Add a rhinestone here or there or make a bang by covering entire surfaces. Rhinestones are on cell phones, ipods, laptops, handbags, and headbands. Swarovski rhinestone broaches are used to make any outfit more fashionable and fun. Hotfix Swarovski rhinestones are even used in eclectic fashion forward quilts- these are not the quilts your grandma made! If it’s a solid surface, then rhinestones have been put on it or you may be the first to create the idea. The possibilities are endless.

Babies are rocking Swarovski rhinestones on the bottoms of their soles to the tops of their shoes. They are even putting rhinestones on designer pacifiers and rattles. Pettiskirts and tutus shine with the twinkle of Swarovski crystal rhinestones. Every little girl wants to feel like a princess and that’s what rhinestones do!

When you look at a Swarovski rhinestone it evokes a feeling or an emotion. With over 150 colors available, your creativity can go wild! Take a boring shirt or an old pair of jeans and make them new with rhinestones. Figure skaters and dancers have been using Swarovski rhinestones for years because they are the best at lighting up the judges eyes